It has been a pleasure collaborating with renowned photographers from all over the world in the past 25 years. We are very grateful for their hard work and cannot wait to collaborate with them again in the future. This compilation is a tribute from us to them.
MARK LAW/GLEN LUCHFORD/YELENA YEMCHUK/ETHAN JAMES GREEN/MICHAL PUDELKA/ESTEVEZ & BELLOSO/Jesse Laitinene/ANA LARRUY/NHU XUAN HUA/JULIETTE CASSIDY/ CARLOTTA MANAIGO/SHAWN PAUL/
Marble stones are the building blocks of many majestic monuments, such as ancient Greek temples and the impressive domes of the Taj Mahal. We celebrate their beauty and nobility in this series.
CASUAL IS THE NEW BLACK
The line between casual and formal wear are increasingly blurring. Leisure wear, such as jeans and sneakers, are now widely embraced for all occasions, even in some professional settings. And the line will continue to blur as we place greater emphasis on comfort and convenience, while striking a balance with style. It has cultivated a more relaxed attitude to dressing, which makes fashion more fun and inclusive.
behind the scene
youth coming of age
Fashion is constantly riding the waves of nostalgia. From ‘70s platform heels to ‘90s fanny packs, it is always looking back on iconic trends fondly and finding new ways to celebrate them in the present. In the spring of 2016, we borrowed styles from the past, put a contemporary twist on them, and breathed new life into the modern wardrobe.
A sense of belonging is a fundamental part of human nature. However, as much as we crave acceptance, recognition, and love, we are individual beings. CHARLES & KEITH has always embraced individuality while celebrating diversity. We aim to inspire every woman with the confidence to take on the world in style.
THINGS TO DO
Our Fall Winter 2017 campaign was captured in a beautiful classic theatre. Its imposing interior was the perfect backdrop for showcasing our elegant and sophisticated collection. Featuring fun, colourful, and eye-catching props, the campaign exuded a playful and light-hearted mood. Whether you perceive the models as rebels who broke into an abandoned theatre or glamorous actors rehearsing their parts, the ambiguity will draw your attention by maintaining an air of mystery.
IN A THEATRE
“I never had any friends later on like the ones I had when I was 12… It happens sometimes. Friends come in and out of our lives like busboys in a restaurant.” – Stand By Me, 1986
Every now and then, we come across certain sights, smells, and sounds that leave us indulging in emotions that we have not felt in a long time. They are often simple triggers, like a love song, a whiff of perfume, or an old photograph. It is amazing how our minds store and process these memories and experiences, allowing us to relive treasured moments in our heads anytime and anywhere. Take a trip down memory lane with this retro series.
as you are
Our Fall Winter 2016 campaign starred international models Hollie-May Saker and Maja Salamon and was captured by world-famous British fashion photographer Glen Luchford. He brought an artful touch to the campaign with stylishly shot images that exude a cinematic quality. Inspired by past fashion, the collection featured vintage details such as eye-catching tassels and elegant horsebit embellishments. We also introduced a new line of earrings to our jewellery collection that season, offering more options to our shoppers.
Art and fashion are intrinsically linked. Both are mediums of self-expression, which allow us to be as freely creative as we would like to be. Our Spring Summer 2017 campaign celebrated this unique, symbiotic relationship. Against the backdrop of a messy but beautiful art studio, the collection’s modern and minimalist designs stood out, creating a striking visual contrast.
not those who wander are lost.
Captured by Barcelonian fashion photographer Martina Matencio against the backdrop of rolling grasslands and terra-cotta rocks, this editorial features softly structured ensembles that blend pleasingly with the dusty, ecru surrounding landscape. The harmonious colour scheme symbolises the bliss of returning to the great outdoors.
The season of summer is often associated with fun and adventures. To capture the light-hearted nature of these cherished moments, a vacant rooftop carpark becomes the temporary playground of a young and chic urbanite.
She navigates the open space in shoes and bags that are quirky and modern, yet also give a nostalgic nod to eras past. Noteworthy elements featured in this city-inspired collection include low tapered heels that make a quiet statement and fringe details that hint at a carefree bohemian spirit.